ANALYSIS OF PARTNERSHIP PATTERNS AND THE INFLUENCE OF D'LAS AGROTOURISM PARTNERSHIP ON STRAWBERRY FARMERS IN SERANG VILLAGE, KARANGREJA DISTRICT, PURBALINGGA REGENCY

Authors

  • Rofianti Universitas Perwira Purbalingga
  • Bayu Mahendra Universitas Perwira Purbalingga
  • Ayu Sitanini Universitas Perwira Purbalingga

DOI:

https://doi.org/10.54199/pijeb.v3i1.410

Keywords:

Farmer's income, Agro-tourism, Partnership; Increase income; Tilapia, Journal of Agribusiness Economics

Abstract

Purbalingga is one of the five highest strawberry producers in Central Java. Strawberry production itself has various challenges, one of which is post-harvest problems because the fruit is easily damaged. Usually, strawberries are damaged on the way to consumers and to overcome this, Agrotourism D'las collaborates with strawberry farmers around the tourism area to increase market segmentation through strawberry picking. This study uses purposive sampling and data processing using the mix method. The results of the research on the role of PT Lembah Jaya's partnership with farmers were carried out with a general trade pattern. The analysis calculation shows that partner farmers have a higher income of 61% compared to non-partner farmers. Partnership with PT Lembah Asri Jaya or Agrotourism D'Las provides increased income for strawberry farming

 

Keywords: Agro-tourism, Partnership, Income

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Published

2023-07-10

How to Cite

Rofianti, Mahendra, B., & Sitanini, A. (2023). ANALYSIS OF PARTNERSHIP PATTERNS AND THE INFLUENCE OF D’LAS AGROTOURISM PARTNERSHIP ON STRAWBERRY FARMERS IN SERANG VILLAGE, KARANGREJA DISTRICT, PURBALINGGA REGENCY. Perwira International Journal of Economics & Business, 3(1), 34–38. https://doi.org/10.54199/pijeb.v3i1.410

Issue

Vol. 3 No. 1 (2023)

Section

Article