PENENTU KEUNGGULAN BERSAING: PERAN PEMASARAN LANGSUNG DAN KUALITAS PRODUK

Studi Pada Perusahaan Gorong - Gorong di Kota Banjar dan Ciamis

Authors

  • Nur Qolbi Mahasiswa Prodi Manajemen Universitas Galuh Ciamis
  • Nana Darna Universitas Galuh Ciamis
  • Mukhtar Abdul Kader Universitas Galuh Ciamis

DOI:

https://doi.org/10.54199/pjeb.v2i2.123

Keywords:

Direct Marketing, Quality, Product, Superior, Competitive

Abstract

The need for facilities and facilities in Banjar and Ciamis cities, there are entrepreneurs who open a culvert making business. The covid-19 outbreak has caused culvert sales to decline. Thus culvert companies are required to choose and establish strategies that can be used to deal with competition. The purpose of this study is to analyze the determinants of competitive advantage in culvert companies in Banjar and Ciamis Cities. This research was conducted in a survey by examining 65 consumers of culvert companies in Banjar and Ciamis cities and analyzed using multiple correlations. The results showed that direct marketing and product quality have a positive effect on competitive advantage

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Published

10-08-2022

How to Cite

Qolbi, N., Darna, N., & Abdul Kader, M. (2022). PENENTU KEUNGGULAN BERSAING: PERAN PEMASARAN LANGSUNG DAN KUALITAS PRODUK: Studi Pada Perusahaan Gorong - Gorong di Kota Banjar dan Ciamis. Perwira Journal of Economics & Business, 2(2), 1–23. https://doi.org/10.54199/pjeb.v2i2.123

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