PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN KEWIRAUSAHAAN DAN PENGELOLAAN SUMBER DAYA ALAM BERKELANJUTAN DI KUTAI TIMUR

Authors

  • Zainal Abidin Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Mulawarman
  • Rio Hariwibowo Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Mulawarman
  • Hairul Anwar Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Mulawarman
  • Lusiana Desy Ariswati Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Mulawarman
  • Chandika Mahendra Widaryo Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Mulawarman

DOI:

https://doi.org/10.54199/rq7mdx93

Keywords:

Entrepreneurship, Digital Marketing, Waste Management, Food MSMEs

Abstract

This Community Service Activity (PkM) focused on empowering business actors at the Pabrik Tahu Usaha Soya, Sangatta Utara Subdistrict, East Kutai Regency, East Kalimanta. The background is the urgency of enhancing local MSME capabilities in facing economic opportunities in the IKN era, particularly in the food industry sector facing challenges in production efficiency, cost management, and solid waste management (tofu pulp) that negatively impacts the environment. The main objectives are to improve basic entrepreneurial understanding, digital marketing adoption, and the application of sustainable natural resource management principles through the Community-Based Participatory Research (CBPR) method in the form of interactive socialization, practical training, and field visits. The results showed high participation from business actors with verbal commitments to process waste according to Circular Economy principles, such as waste separation and processing tofu pulp into animal feed. This program successfully instilled basic skills that become social capital for the development of independent and sustainable MSMEs in the local food sector. These achievements support food security and environmental sustainability in the area around IKN.

References

[1]. Bonamigo A, Azeredo R, Filho J, Andrade H. "Lean 4.0 in the value co-creation in agro- industrial services: an agenda for future studies for the efficient resource use." Behavioral Science.2023;41(2):219-234. doi:10.1002/sres.2950

[2]. Ciliberto C, Szopik-Depczyńska K, Łuniewska M, Ruggieri A, Ioppolo G. "Enabling the circular economy transition: a sustainable lean manufacturing recipe for industry 4.0." Business Strategy and the Environment. 2021;30(7):3255-3272. doi:10.1002/bse.2801

[3]. Santos L, Costa M, Kothe J, Benitez G, Schaefer J, Baierle I, et al. "Industry 4.0 collaborative networks for industrial performance." Journal of Manufacturing Technology Management. 2020;32(2):245-265. doi:10.1108/jmtm-04-2020-0156

[4]. Saura J, Palos-S√°nchez P, Herr√°ez B. "Digital marketing for sustainable growth: business models and online campaigns using sustainable strategies." Sustainability. 2020;12(3):1003. doi:10.3390/su12031003

[5]. Sun K, Xing Z, Cao X, Li W. "The regime of rural ecotourism stakeholders in poverty-stricken areas of china: implications for rural revitalization." International Journal of Environmental Research and Public Health. 2021;18(18):9690.doi:10.3390/ijerph18189690

[6]. Dong H, Khan M. "Exploring the role of female empowerment in sustainable rural tourism development: an exploratory sequential mixed- method study." International Journal of Professional Business Review. 2023;8(4):e01651.doi:10.26668/businessreview/2023.v8i4.1651

[7]. Suryono J, Wijaya M, Irianto H, Harisudin M, Rahayu N, Darsini D, et al. "Model of community empowerment through education non-formal entrepreneurship to improve independence of micro, small and medium enterprises." International Journal of Learning Teaching and Educational Research. 2023;22(3):413-429.doi:10.26803/ijlter.22.3.25

[8]. Edoho F. "Entrepreneurship paradigm in the new millennium." Journal of Entrepreneurship in Emerging Economies. 2016;8(2):279-294. doi:10.1108/jeee-08-2015-0043

[9]. Ahid A. "Manajemen unit usaha syariah dalam pengembangan kultur dan karakter wirausaha berbasis pesantren di pondok pesantren riyadlul jannah pacet mojokerto." Fadzat Jurnal Ekonomi Syariah. 2020;1(1). doi:10.58787/fdzt.v1i1.6

[10]. Sari C, Widi R, Suprianto S. "Hubungan karakteristik kewirausahaan dengan kinerja usaha pembudidaya ikan nila di kecamatan padakembang kabupaten tasikmalaya." Jurnal Teknotan. 2021;15(2):111. doi:10.24198/jt.vol15n2.8

[11]. Erta E, Dewi H, Nugraha A, Fadilah E. "Model intens berwirausaha terhadap pengambilan keputusan karir fresh graduate." Empiricism Journal.2023;4(1):35-42. doi:10.36312/ej.v4i1.1225

[12]. Hagebakken G, Reimers C, Solstad E. "Entrepreneurship education as a strategy to build regional sustainability." Sustainability. 2021;13(5):2529. doi:10.3390/su13052529

[13]. Leal-Rodríguez A, Albort-Morant G, Martelo- Landroguez S. "Links between entrepreneurial culture, innovation, and performance: the moderating role of family firms." International Entrepreneurship and Management Journal. 2016;13(3):819-835. doi:10.1007/s11365-016-0426-3

[14]. Chasanah A, Jahroh S, Dewi F. "Digital marketing changes of micro-small enterprises before and during covid-19 pandemic in bogor, indonesia." Business Review and Case Studies. 2021. doi:10.17358/brcs.2.1.1

[15]. Ginting, et al. "Pengelolaan Sumber Daya Alam Berkelanjutan: Tantangan dan Solusi di Era Modern." Jurnal Pengabdian Masyarakat dan Riset Pendidikan. 2025. doi:10.31004/jerkin.v3i4.616

[16]. Firnando O, Iskandar M, Saadah S. "Peningkatan kesejahteraan masyarakat melalui pengembangan umkm cilok sebagai penguatan moderasi beragama di desa kalicinta." DinSos. 2025;2(3):161-169. doi:10.62951/dinsos.v2i3.2215

[17]. Majid M. "Digitalisasi umkm: penguatan fotografi produk sebagai upaya branding umkm di kabupaten mojokerto." Abdimas Dewantara. 2024;7(1):59-69. doi:10.30738/ad.v7i1.16891

Downloads

Published

2026-08-10

Issue

Vol. 6 No. 2 (2026)

Section

Artikel