PENINGKATAN NILAI JUAL BUAK TART PALA MELALUI SMART PACKAGING DAN DIGITAL MARKETING PADA KWT MENTARI
DOI:
https://doi.org/10.54199/9tcgt288Keywords:
Nutmeg Tart Buak, Packaging, Digital MarketingAbstract
Wiyono Village, Gedong Tataan District, Pesawaran Regency, has great potential for nutmeg commodities, especially nutmeg flesh, which has not been optimally utilized. Until now, nutmeg utilization has focused on the seeds for essential oil, while nutmeg flesh waste has not been processed into products of economic value. This community service activity aims to transform Buak Tart Pala as a local food product of KWT Mentari through food technology innovation, smart packaging, and digital marketing to increase the group's competitiveness and economic independence. The implementation method uses a Participatory Action Program approach that actively involves partners through the stages of problem identification, innovation design, production implementation, packaging development, marketing digitalization, and monitoring and evaluation. The results of the activity show an increase in partners' understanding in processing nutmeg flesh into value-added food products. The implementation of simple production SOPs can improve product quality consistency. Smart packaging innovation with informative packaging design and the use of QR codes increases product appeal and strengthens brand identity. In addition, the use of social media and marketplaces increases product marketing reach more widely. This activity also has an impact on increasing the business management capacity and digital literacy of KWT Mentari members.
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